The campaign includes the following initiatives:
- Building a global coalition – bringing together organizations that support the objective of improving transparency and accountability in the public sector
- Raising awareness – reinforcing the benefits of sound financial reporting to governments unconvinced of the need for change
- Developing partnerships to effect change – bringing together key actors in the public sector community to take action to improve financial information in the public sector
- Building capacity at a country level – through engagement with local accountancy organizations, helping to develop a pipeline of well-trained professional accountants to work with government organizations in order to bring about the change that is required.